Business mogul and TV star Marcus Lemonis and streetwear fashion powerhouse Popular Demand have teamed up to launch the debut Trust the Process (TTP) Collection. Popular Demand was founded by serial entrepreneur Blake Ricciardi in 2012 and has worn by the likes of Justin Bieber, Diddy, Cardi B, and many more. The powerhouse collaboration between the two comes naturally as both entities are leaders in their respective industries.
The debut collection, official announcement and marketing strategy for the Trust the Process (TTP) x Popular Demand (PD) collaboration collection will mark the beginning of a TTP movement.
The exclusive TTP x PD collaboration capsule collection features fleece hoodies, t-shirts, and premium joggers in a very limited release. The collection design took elements from both Popular Demand and Marcus Lemonis to ensure that the pieces were created thoughtfully. Gold is a color that consistently represents both brands, with it being used in all of Popular Demand’s special product releases and the red, white, and blue combination taken from the color palette of numerous Camping World locations.
