Coca-Cola has teamed up with GRAMMY-winning producer Mark Ronson and critically acclaimed rap artist Madlib to create an innovative EP and short film featuring sounds from their recycled PET bottles. The project is part of Coca-Cola’s World Without Waste program, which aims to make 100% of packaging recyclable globally by 2025.
The “Recycled Records” music campaign was created by M&C Saatchi Sports & Entertainment and Coca-Cola. The campaign features an original EP, produced by Mark Ronson and Madlib, as well as a short film narrated by MC Lyte. The campaign is designed to connect with consumers through an immersive sound library and online beatmaker. Fans can use the interactive digital beat machine to create their own tracks and post them to social media.
The Recycled Records album consists of two Mark Ronson beats and five Madlib tracks. The Coca-Cola Corporation has also created an album of ambient sounds captured at its recycling facilities. The album can be streamed on Coca-Cola’s Recycled Records website. The Recycled Records site will also offer listeners a chance to download the album and make their own music with the interactive beat machine.
The “Recycled Records” initiative has been created in partnership with the Coke Studio global program, which offers emerging talent a unique opportunity to collaborate and create music. This program is a digital-first platform that provides a creative home for emerging talent from around the globe. This is the first time that Coca-Cola has released a musical platform with the support of a major label.
The creative partnership between Coca-Cola and Madlib highlights the company’s shift from green to clear plastic bottles. Clear plastic can be reused multiple times, making it easier for consumers to recycle. It also enables a stronger shelf life for the beverages. This new packaging is a part of the company’s efforts to reduce the amount of virgin PET used in its products by 3 million metric tons by 2025. The company has also made a commitment to make all packaging recyclable globally by 2025.
The new Recycled Records EP and film will introduce an innovative, versatile sound library and an interactive digital beat machine. This is the world’s first musical project to be produced from recycled sounds. The collection includes seven tracks, each of which is a sound bite taken from the recycling process. The sounds were cut and looped by Mark Ronson and Madlib. In order to create the songs, they chopped, looped, and distorted the sounds. The end result is an eclectic and dynamic collection.
In addition to the EP and short film, Coca-Cola has launched a digital music platform that invites fans to create their own tracks using an interactive beat maker and sample pack. Users can upload their tracks to Facebook, Twitter, and YouTube and share them with their social networks. They can also access a free sound library, where they can remix the beats they hear. The Coca-Cola website also includes a variety of downloadable content, including the original album, the remixes, and a selection of other songs from some of the music industry’s most recognizable artists.
