Check out the new record via Blue Records/Def Jam
Success is a marathon, not a sprint. Bino Rideaux remembers a time when his dream seemed impossible. “I wanted to prove everybody wrong, when nobody believed.” At 27, the Los Angeles rapper is a case study in the hustle, grinding on his own and acquiring cosigns from some of the biggest names on his coast.
He was influenced by emotive artists like Young Thug and Nas. By 2014, he had a makeshift studio at his grandmother’s house and that’s when things began to crystalize. “That’s when I started taking shit serious. That’s when it became a thing like, ‘This is where I’m going to be.’” In 2015, he released Life Is Like A Movie, the first project that received local attention. “That’s the first time I had a team putting a project together. The response to it wasn’t as strong but it made me feel like, something can be done here.” He signed to Out The Blue Records, an independent label he founded with friends. “t was organic,” he says. “I was doing what I love with my loved ones involved and making everybody in my section proud. I wouldn’t have it any other way.” The track “100 Days 100 Nights” would be his breakout. “I lost a homie, KP. We made that track because a lot was going in the city. It was basically my hood versus the enemy’s hood.” The track resonated with one fan in particular– Nipsey Hussle.
Bino and Nipsey linked in the studio for “The Field” and “Clarity” in 2016 and 2017, respectively. “We kept rocking ever since.” Bino says that the relationship indelibly changed him. “That’s one of the most major parts that made me “me” today. I feel a lot different than I was prior to meeting bro.” He cites Nipsey’s business acumen and artistic inspiration, in particular. “He laid out the blueprint for me.” With that blueprint in hand, Bino Rideaux is ready to continue what he started. He signed with Def Jam Records in January 2020 and is excited to be a part of its legacy. “I want to be that LA dude that’s on Def Jam. A crazy success story.” He released “Pride 2 the Side,” a tribute to Nipsey, earlie
