Apple Music changed the game with their Beats1 Radio show and streaming services over the past few years. Now Apple’s Up Next program looks to promote young musicians with a onslaught of videos, playlists and new music. The first artist to get the benefit of this, is artist 6lack, who will get the benefits of Apple promoteing his songs on Apple Music playlists, Beats 1 and the iTunes store. Other artists will also get the promotion in the months to come, but its a head turner for anyone unsure of Apple’s direction beyond streaming and the Beats1 Radio show. The deal with 6lack is part of a “wide-ranging promotional campaign” by Interscope Records, a division of Universal Music Group. So it does pay to sign with the majors then huh? Check out the Zane Lowe x 6lack interview below:
